We call it
Our global buyers have access to farmers’ data who grow for them. They can get geo tagged farms, all cultivations details, sustainability audit reports and the economic benefits of each farmer. This can build into their brand communications.
Deep farmer engagement
This includes training and capacity building, technical service at fields and a hand holding with farmers throughout the season. Farmers under our farming program grow MRL complaint paddy for specific markets.
Bringing to you
360 degree support for farmers to adopt new methods: Partnership with companies: Package of Practice (POP) / technical support, on field advisory support, Call centre & proactive calls to each farmer.
Technology / Data analysis
Real time data and GPS capture, for filed visit / travel monitoring, predictive advisory and end to end digital traceability.
To adhere to our program recommendations farmers are paid incentives over and above procurement price.
Third party audit of sustainable rice platform practices.
Conventional Basmati Crop
Significant increase in family income.
May be able to fund 2 children annual education bill and more.
We would have saved 48 billion litres of ground water and ~30% less GH
(combined effect of water & fertilizer reduction)
while improving 25% annual household income of our farmers.
Sustainably Grown Basmati Provides Guilt Free Safe Food To Global Consumers Grown by Aware Farmers.
Key drivers for
Sustainability + market linkages
Learn more about our sustainable practices